Design and implement a customized outreach and communications program to find and connect with your audience
We have a comprehensive set of skills and the experience needed to create and implement community outreach and involvement plans. To make your work successful, we can connect with diverse groups, plan outreach activities, design and produce graphic pieces and handouts, and provide technical assistance. To ensure that your outreach and communications are effective, we can test messages, train your communicators and consult one-on-one with your community staff.
“I had the pleasure of contracting with Karen and her team to do some communications work. She did a stellar job for us.” – William Burleson, Communications Coordinator, Office of Statewide Health Improvement Initiatives, Minnesota Department of Health
Organizational Development Case Study
A state agency’s training team had grown rapidly over the previous year, and there was some tension between new and longer-term team members. The team’s supervisor requested a series of team building efforts intended to create a more cohesive and effective training team.
DeYoung Consulting Services conducted a needs assessment of the training team to identify areas of strength, as well as challenges to be addressed. The needs assessment design involved a combination of reviewing pertinent documentation and conducting interviews with team leaders and staff. The assessment explored their understanding of team goals, the respective roles of team members and any overlap between them, as well as communication with leadership and fellow team members.
The assessment indicated that there was no clear definition of roles for training team members and some staff felt left out of the communication loop, particularly the newcomers. We conducted a series of two-hour team building workshops to addresses these needs.
Team members created a team metaphor: Climbing Mt. Everest. The metaphor was a representation of them all joining together to reach the top. Team roles, along with individuals’ desired areas of growth, were clarified and the team supervisor later indicated that team cohesion was increased.
Training Case Study
A large nonprofit, community-based outpatient chemical health program needed a structured, cohesive curriculum for its counselors to use with their clients. While program counselors provided clients with programming, it lacked consistency and had not been specifically designed to address the needs of the target population: low income individuals who had attended numerous treatment facilities.
DeYoung Consulting Services developed a comprehensive relapse prevention curriculum for use with individuals who are in treatment for chemical dependency. In researching curriculum content, we conducted best practices research, looking at articles and models used by similarly charged organizations. We also gathered information from staff members via focus groups and interviews. Then, using sound instructional design principles, we created an engaging, comprehensive instructor-led training program.
A high-quality, targeted training program increased counselor confidence and overall program consistency. Counselors indicated that they felt much more prepared for interacting with clients.